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Corporate Functions

Operations

Project management; product development; manufacturing; supply chain and purchasing.

Data Center Management Test Case

Server upgrade strategy for a large datacenter in the internet information services industry.

Technology Acquisition and Project Management Test Case

Valuation of acquisition target and associated project management for bringing acquired technology to market in the computer equipment manufacturing industry.

DRAM Supply Chain Test Case

Optimization of supply-chain strategy for purchase and inventory of DRAM in the server manufacturing industry.

Simple Boiler

Choice between an industrial boiler which burns gas, oil, or both.  For the boiler which burns both fuels, illustrates the use of market-traded assets (oil and gas) and the effects of switching costs in choosing the optimal fuel strategy over the boiler lifetime.

Deep Water Oil Sequential Exploration Test Study

Optimal drilling order for geologically related sites.

Marketing, Sales, and Pricing

Customer strategy and loyalty; branding; marketing spend efficiency and effectiveness; sales and channel management.

Simple Bass Diffusion

Optimal pricing strategy for VAX machines, where sales are believed to follow a modified Bass Diffusion process with uncertainty.

Simple Dynamic Pricing

Optimal pricing strategy for a new product introduced by a pizza chain. The optimal price changes as a function of costs, customer demand, and advertising.

Corporate Finance

Mergers, acquisitions, and divestitures; alliances and joint ventures; IPOs and spinoffs; capital markets strategy; post-merger management.

Technology Acquisition and Project Management Test Case

Valuation of acquisition target and associated project management for bringing acquired technology to market in the computer equipment manufacturing industry.

Internet Acquisition Test Case

Potential acquisition and management of advertising network in the internet-based advertising industry.

Simple Equity Trading

Optimal stock trading through knowledge gathering.

Simple Derivatives Trading

Complex derivatives trading based on market mispricing.

Oil Production Test Study

Buy/sell production rights based on uncertain future volume.

Strategy

Corporate strategy; business unit strategy; product line strategy; competitive dynamics.

Other

Climate change; organizational and personnel dynamics; business, commercial, operational, and reputational risk; IT cost, outsourcing, and offshoring.

Data Center Management Test Case

Server upgrade strategy for a large datacenter in the internet information services industry.

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Simple Bass Diffusion

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Deep Water Oil Sequential Exploration

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